Tuesday, 4 August 2015


Title: Branding 360°: Simplified Guide to Practical Branding
Author: Scofray Nana Yaw Yeboah
Genre: Non-Fiction


About the Book

brandingfrontTitle: Branding 360°: Simplified Guide to Practical Branding
Author: Scofray Nana Yaw Yeboah
Genre: Non-Fiction
Branding 360 bring to readers a simplified practical guide to branding. It opens up dimensions that even students and experts of branding find difficult to implement.
Topics such as Definition of branding which practically explains the subject matter e.g Uniqueness, Distinction and Difference one or company must be in branding.
The difference between Brand Identity and logo design.
How to consider and promote Feedback as a form of brand.
How to deploy Efficiency as form of branding to maximize its practicality and competitive advantage.
How to understand a good corporate brand starts with good investment into employee branding.
Personal branding is handled as the denominator of holistic branding.
The use of social media to handle one’s character as product.
Transformation Messages to spur you on with the knowledge and depth acquired from this book.
Some will call this book holistic branding, others
might call it branding made simple but it is indeed Branding 360, meaning all rounded
and all seasoned branding, made simple and practicable

Author Bio

Transformational Coach/Speaker ~ Media Analyst ~ Author ~ Consultant/Facilitator
Scofray Nana Yaw Yeboah mostly called Scof is a gifted dynamic TRANSFORMATIONAL COACH AND PUBLIC SPEAKER in the following areas Mentoring, Leadership training, Branding (Personal & Corporate and Rebranding),Women empowerment, Pan-Africanism, Relationship and Communication training. He is the lead facilitator for Zoweh Global Consult’s Corporate Employee Performance Training – CEPT.
The purpose of his life is to worship God with all his heart, mind and soul, minister of his grace, ambassador of his word, fellowship with his royal family and a magnifier of his glory.
He is a committed youth activist, and has taken part in many youth projects and conferences in Ghana.
He is married to Mrs. Rebecca Yeboah a dynamic account with Ghana Revenue Authority(GRA) and blessed with a beautiful daughter Nkunim Nana Afua Yeboah and a cute boy Ngosra Nana Kwasi Yeboah
He is a known face on many media platforms, GTV’s Counseling Session, Adinkafo ayebi, Break Fast Show, TV Africa’s – New Generation, Viasat 1- Paper review, CRTV’s – Morning Dew, Shalom TV’s – Start up, Obonu FM – Generational Hour, Radio Gold -African Safari ATV, Capital Tv, Radio XYZ, Neat fm, Radio Universe – Student Parliament, GFM radio UK etc.
Educational Background
He is a Micro-computer technologist and Electrical/Electronics engineer certified by City & Guilds Institute of London – UK. And his expertise includes computer hardware & software; repairing, upgrading and installation, Microelectronics and Honeywell intruder alarm systems. He attended Koforidua Sec-Tech (Mmarima Mma – Abusua Kesie) He is member of National Society of Black Engineers (NSBE) and a graduate of Life Design Integrated program (VISTAR), a self-actualization & transformation training and coaching program. (Trainers: Dr. Carolyn “Isis” Fuqua, Bettie Spruil, Sue Hawkes and Joyce Christie-all of USA) Work
He is currently the founder and Lead consultant for Zoweh Global Consult & Golden City Business Magazine, the President of Koforidua Sectech Old Students Association (Alumni)
He was a broadcast journalist with Media 7 operators of shalom Tv, CRTV and Wassaman TV. He worked with Debill Services Ltd, and later raised to the position head of technical department, where he supervised the control room, installations and maintenance of all kinds of intruder alarm devices and any ICT related issues.
Before he became a specialist in ICT and Intruder alarm systems, he spent four years as a tutor at Presbyterian Women’s Vocational Institute-Begoro. He taught Entrepreneurship Skills Training, Batik & tie-dye making, mathematics, AJTC (attachment Job-placing tracer-study & counselling).He was the Staff Rep to the board of directors, a member of the disciplinary committee and financial secretary of the welfare association.
Workshops and Trainings:
He was at several workshops organized by VTF (Vocational Training for Female) Secretariat such as Communication skills, Baseline survey & strategic planning, training on the constitution of Ghana. Working Ethics, Accessing & modification of EST syllabus for Voc/Tech institutes and E.S.T training of trainer.
He is the author of ART OF LIFE and TRANSFORMATIONAL PEARLS, books designed to develop the personality, communication and leadership skills. His latest book is Branding 360°; simplified guide to practical branding.


Book Excerpts
Excerpt #1
Brand is the process involved in creating a unique name and image for a product in the consumers ‘mind, mainly through advertising campaigns with a consistent theme. Source: Businessdirectory.com
Brand to refers to the perception customers have about that product or service Source: Jerry McLaughlin,
Contributor Forbes.com
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company which owns the idea or image. Source: Brickmarketing.com
It is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Source: Entrepreneur.com

 Branding is uncovering a human truth and then creating something that speaks to that truth. Source:
Sarah Fudin- branding.sva.edu
BRANDING: Giving a definition of distinction to a project, design, thought, idea, person, business or something: Scofray Nana Yaw Yeboah (branding 360)
Branding 360 is a pragmatic strategy of deploying a conscious belief that every faculty of a business from persons, services, logo, production, feedback, to finance etc. are unique entities as a brand in a collective body (business).
Every business person or every young man or woman wants to do something that will benefit people. Your motivation simply stem from finding a solution to a challenge or wanting to give meaning to something that is being under served. But like the adage goes “there is nothing new under the sun.”
What you want to do is similar to what somebody else is doing out there. What you want to do, somebody else has tried it before. What you want to do someone has dared to do and failed at it before. What you want to do, someone else had the same idea but felt too lazy and demoralized to start it.

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